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The Norwic Challenge

A Charity “Thank You for Supporting” film response

THE CLIENT:

El Shaddai ChildRescue is a children’s charity based in Goa, India. They work with underprivileged street children and orphans running homes and shelters, besides some community outreach programmes in villages and slums.

THE BRIEF:

The Norvic Clinic is part of the Secure Services for Norfolk & Suffolk NHS Foundation Trust (Mental Heath).  The annual ‘Norvic Challenge’ started in 2009.  It’s a triathlon type event, that all staff can have a go at and enjoy.  However, it’s done for an important and very worthy cause.  The main ‘Challenge’ is to raise money for El Shaddai (Goa) and the Hand-in-Hand Foundation (Zimbabwe).

To show their gratitude the children of El Shaddai wanted to send a thank you message.

THE RESPONSE:

Taking note of the creativity of the children, I suggested a group of children do a giant thank-you card and we could film the process. Using time-lapse we shot the making of the card and put together the thank-you message from the kids. The physical card was sent by mail to Norway.

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